by Brian Terrell
Recently, I stumbled across a blog article on SaaS pricing authored by Leo Widrich, the Chief Marketing Officer of Buffer. Buffer provides social media automation by helping companies large and small schedule and measure social content publishing. In the case of Twitter, Buffer allows a social media poster to spend a short amount of time creating enough tweets to publish over...

by Brian Terrell 
Often, I spend time with prospects or customers who intend to engage a software developer to automate a business process. No one considers this technology purchase trivial.  Buyers get nervous because they hear real horror stories from their peers, or the media, about the unending and ever more expensive projects. I agree that software development is risky, bu...